Overcoming Cyber Threats For Visibility In The Hospitality Industry
Managers in the hospitality industry realize that the success of their businesses depends on their visibility and reputation. Enterprises have turned to technological solutions that have brought resounding success with a projected increase of 135% in revenue after adopting new tech solutions.
Unfortunately, in the process, they have courted cyber risk. In the past five years, the hospitality industry came second in the number of cybersecurity breaches in the retail sector. The implication of the violations, some high profile, dents the establishment’s image and carries significant legal risks.
Managers in the hospitality industry seek standard solutions to mitigate common threats. The industry comprises recreation, travel and tourism, food and beverages, and lodging sectors. Furthermore, the dark web is an anonymized part of the web that search engines cannot access. Its hacker forums identified some top-tier hotel chains vulnerable to hackers.
The nature and level of cyber risk depends on the size of the establishment. For example, hotels that are more prominent conduct higher volumes of financial transactions, have more guests, and invest more in AI solutions, which increases their susceptibility to cyber threats.
Many businesses have a national and global customer and operational base, raising their vulnerability. In the end, the volume of information any business handles makes it more attractive to cyber criminals.
Businesses also prioritize their customers’ comfort and conveniences, sometimes at the expense of security. Moreover, investors see the need for it to help them secure a share of this lucrative market whose market size could hit over $1 trillion in 2022. For this reason, they acquire hotel apps to satisfy the over 60% of their customers who prefer using them for check-in and checkout processes.
In other instances, hotels invest in technologies to ease their operations. For example, the food and beverage sector will account for over $500 million of sales of new robot installations by 2022. You will not surprise guests with the usual technology applications such as smart keys, placing online orders from the menu, and communicating with staff through messaging apps.
To get an edge in the market, owners seek newer options like online 3D tours of their facilities and robots for concierges. They utilize online check-in and checkout options and apps to ensure contactless options for guests during the occupation.
Therefore, marketing and tech teams in the industry note that the adoption of technology led to an increase of close to 20% in customer service ratings. The reviews assist you in developing strategies to improve your service delivery and gives feedback on customer satisfaction. In addition, you can jump on new trends in the industry, such as offering visitors AI-enabled phones for use as travel phones. Through them, they can access promotional offers and customer service.
Another trend involves the use of facial recognition technology. The solution reduces the need for room cards or keys, so the guests save time and have privacy since they don’t line up at front desks for check-in and checkout. FaceID has a pre-check-in option to facilitate that. In addition, you can link FaceID with loyalty accounts to manage payment authorizations.
However, with such solutions, you must gather and store personal data from customers, staff, and other third-party service providers, which is what hackers seek from your enterprise.
Even with the knowledge of new trends in the tech industry, cyber-attacks remain a perennial threat because many tech users ignore the need for professional intervention in achieving cybersecurity. In addition, some users do not use the correct software and network settings to prevent and mitigate vulnerabilities. In other cases, people underestimate the possibility and magnitude of a cyber attack.
The hospitality industry keeps breaking the ranks in utilizing technology. However, it would help if you were aware of the following threats:
This kind of malware and spyware attacks portals used by hotel guests, and it appears through the in-house WiFi network provided by the hotel. It targets senior management executives. It forges digital certificates to convince internet users of the validity of otherwise unsafe software downloads.
Sometimes they send phishing emails with ransomware to unsuspecting customers and employees who download it and infect the hotel system. Ransomware threats on new businesses occur every 40 seconds, and only 26% of companies recover their data even after paying the ransom to hackers.
The following are ways on how to protect valuable personal data and company databases from malicious intents when mitigating market risk:
In conclusion, achieving security from hackers requires a business to harness professional skills at the personal and corporate levels. Laslty, thoroughly research support and solutions to safeguard your business and databases against security breaches.
Cyber Security and Hacking
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