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Tradition vs Innovation in hospitality industry | By Nikolay Beloshitsky – Hospitality Net

Hospitality is one of those industries where oldest traditions meet newest technology. And it’s not always a controversy, because traditions of hospitality are all about making guests feel welcomed and appreciated – which is greatly achievable with the latest tech. What can make someone feel more welcomed than a personalized approach? And we at Hoteza use technology to take personalization to a whole new level. With 500+ installations around the world, we were able to collect unique data about how guests are interacting with hotels. And we turned some prospective ideas into a reality where hotels become smart entities and can interact with guests directly and where the hotel environment is aware of guests’ preferences.
Eight years of product development backed by 18 years of hotel integrations’ experience does not leave a chance for innovation stalling. Our products are truly on the edge of technology that hotels can realistically adopt today. We are always working on more innovations and we are not even pushing them forward. It’s hotels and the technology they use that have to catch up with our innovations. That’s why Hoteza products are best appreciated in upmarket and luxurious boutique hotels which recognize unique features of hospitality solutions as part of their value proposition.
Let’s take a closer look at what exactly Hoteza products are in terms of innovative technology. For the last two decades, computer networks have become common in many hotels and opened doors for many applications that connected guests with hotels and allowed a new way of interaction. Most common innovations that are still playing a major role today are interactive TV and High Speed Internet Access (HSIA). By connecting the TV set to a computer network and providing an interactive user interface to the screen, hotels can cut out intermediaries to the guests and enable direct communication and infotainment. And HSIA allows to connect many guest devices so that guests can interact with the hotel, surf the Internet, stream online videos, run hotel apps or even work remotely.
With tablets becoming available in hotels, the number of screens was increased which, in turn, enhanced convenience and increased the number of occurrences of guest-to-hotel interactions. Where previously they had to pick up a phone or walk to reception, guests now can simply touch their screens to order in-room service, taxi transfer or dining. Smartphones and personal devices enhanced such interactions both in terms of mobility and frequency. Smart locks with Bluetooth and NFC removed the necessity of obtaining a smart card at the reception desk to unlock the room. Guest Room Management and Control (GRMS) allowed guests to have a smart way of controlling their environment by adjusting lighting, temperature, fragrance, sound and curtains. And Hoteza fitted all those interactions into all available screens and devices to help guests feel that they truly own the experience of the hotel and can easily adjust it to their wishes.
With all Hoteza products installed in a hotel, the guest can experience the ‘smart hotel’ and ‘connected room’ concepts to the fullest. For example, a guest can make a reservation, receive a confirmation to their smartphone, use the provided link to open the hotel branded application, make adjustments to their future stay and upload necessary documents to avoid lengthy waiting at the reception, proceed directly to their room and unlock the door using a mobile key, see a personalized greeting on the TV screen, use the in-room tablet or their smartphone to dim lights, order a dinner or schedule spa procedures for the next day. Express self check-out is also available, with subsequent and direct communication still available via the same app they used to self check-in, unlock the room, control the lighting and order food and services. It is true that we managed to make guests and their personal devices the center of the hotel interactions.
Hoteza takes good care of guests but also pays attention to the convenience of hotel staff and management. Our software allows guests to order in-room services directly from their smartphone, in-room tablet or TV, which saves time for hotel staff and automates it down to printing food orders right at Point-of-Sales of in-hotel dining. Guests can avoid calling the reception on most matters and simply request an extra pillow or blanket, call maintenance or book a transfer in just a few clicks. With room control installed, setting DnD status is also done in one click. And these interactions are backed up by an integrated Property Management System and task management software that keeps hotel operations well organized and transparent. Management of the hotel can pull all the data they need to analyze the behavior of guests and improve the hotel’s marketing, ancillary service and room reservation sales and to preserve peak performance of hotel operations.
With installation in 100,000+ hotel rooms around the world, we at Hoteza value new markets and proudly announce that this year we are expanding our footprint to the North America region. We welcome all US & Canada hoteliers, management companies, hospitality integrators, real estate investors, hotel operators, IT consultancy firms for hospitality and other professionals from the industry to get in touch with us and get a comprehensive product presentation and expert advice.
Hospitality Net membership explained

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