MarTech Series – Marketing Technology Insights
Newgen Software, a global provider of low code digital transformation platform, released its 2022 State of Digital Transformation Research, which shows 100% of surveyed enterprises are now engaged in digital transformation (DX), with most (77%) starting their journey within the past two years. Most are at an early stage, with a fourth (24%) at the discussion stage and half (49%) currently transforming.
According to the research, enterprises are engaged in DX to achieve growth, gain competitive advantage, and provide a better customer experience. But DX is not easy. The top three challenges cited by survey respondents include lack of management support, cyber security concerns, and lack of in-house digital transformation experience.
“Newgen has consistently seen its customers embrace digital transformation over the past several years,” said Virender Jeet, CEO, Newgen Software. “The research illustrates that most enterprises are in the thick of it. It’s a complex process, and only a quarter have completed their transformation. With our NewgenONE platform, we are well-positioned to capitalize on this huge market opportunity,” Jeet added.
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Key Findings
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Recommendations for Digitally Transforming Complex Business Applications:
Eleven Market Research surveyed 301 senior business and IT leaders within enterprise organizations of 1,000 or more employees in North America, EMEA, and APJ. For information on enterprises successful in their DX efforts and more.
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