The Upload Canada program selected 10 small and medium-sized Costa Rican software development exporter companies to complete an acceleration process aimed at internationalizing their services in the Canadian market.
The initiative is coordinated by the Costa Rican Foreign Trade Promoter (PROCOMER) and the National Learning Institute (INA) and executed by the Canadian Accelerator Accelerator Center (AC); And it aims to transform its business model for exporting SMEs to enhance their services in the Canadian market through the identification of competitive gaps for software development and the implementation of a training program.
“Our country’s services export offering is sophisticated and highly diversified, features that we want to show the world, especially the Canadian market, where there are opportunities for our exporters. Through upload, and through the alliance with INA. Thanks to this, we are building this group of companies to increase their competitiveness in this market”, said Pedro Beirut Prada, General Manager of ProCommerce.
“It is important for INA to continue supporting development initiatives for the country’s business parks, and by contributing 90% of the total cost of this Upload 2022 Canada Acceleration Program, INA develops this scholarship program, where it collaborates with ProCommerce Together promotes the export of services, primarily to markets with great growth potential for Costa Rican companies”, highlighted Adriana Aguilar, head of the unit for promotion and business development for INA.
The training program initiated by these 10 SMEs will be over 5 months and include group mentorship, individual sessions and online workshops, led by the accelerator, through which they will be able to transform their business models. In addition, they will participate in various networking events in which they will validate their services and models.
At the end of the programme, SMEs are expected to be able to identify areas or areas in which they can be more competitive according to their capabilities, develop a unique value proposition and commercial content that will enable them to serve as potential clients. To adequately introduce and investors, redefine their business model in the Canadian market and formulate a suitable marketing strategy for the market.
As well as having the tools to discover new opportunities that improve their organizational structure and decision-making process, understand the regulation and tax benefits for technology companies in the Canadian market, technology companies with their intellectual property Assess the enterprise in development and improve its improvement. Soft leadership skills. INA Press Source.
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