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A2P SMS Market Size Worth USD 101.77 Billion by 2028 at 6.2% CAGR Global Analysis by Channel [Message (C – Benzinga

New York, Sept. 06, 2022 (GLOBE NEWSWIRE) — The Insight Partners published latest research study on "A2P SMS and CPaaS Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Component (Solution and Services), Channel [Message (Chat Apps and SMS), Voice, Email, Webpush, and Others], Enterprise Size (SMEs and Large Enterprises), and Industry (IT & Telecom, BFSI, Retail & E-commerce, Healthcare, and Others)", the global A2P SMS and CPaaS market size is projected to grow from USD 71.07 billion in 2022 to USD 101.77 billion by 2028; it is estimated to grow at a CAGR of 6.2% from 2022 to 2028.

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A2P SMS and CPaaS Market Report Scope, Segmentations, Regional & Country Scope:

A2P SMS and CPaaS Market: Competitive Landscape and Key Developments
8×8 Inc., AVAYA Inc., Intelepeer Cloud Communication, MessageBIRD B.V., Plivo Inc., Cisco System, Twilio Inc., Vonage Holding Corp., VOXIMPLANE (Zingaya, Inc.), and Wazo Communication Inc. are a few of the leading players profiled in the A2P SMS and CPaaS market report. Several other essential market players were analyzed for a holistic view of the A2P SMS and CPaaS market and its ecosystem.
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The report provides detailed market insights, which help key players strategize their growth. A few developments are mentioned below:
In September 2021, Vonage introduced Video Express to help businesses quickly and simply deliver flexible, personalized, and quality video experiences for large audiences.
In October 2021, Vonage and Etisalat Digital entered into a strategic partnership to offer customized CPaaS solutions across the UAE.
Growing Trend of Mobile Marketing via Messaging Drives A2P SMS and CPaaS Market:
Businesses use mobile marketing to instantly notify and inform consumers and provide them with tickets and promotional messaging through CPaaS. As one of the simplest and most economical forms of communication for generating leads, boosting sales, and cultivating relationships with customers, mobile marketing has been widely adopted across a variety of industry verticals, including BFS, media & entertainment, travel, tourism, retail, aerospace, insurance, and healthcare. The urgent need to secure customers' and organizations' data has emerged as one of the top objectives for the companies as businesses employ SMS messaging services to communicate with users and enhance their user experience.
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Mobile network operators and SMS aggregators are placing more emphasis on A2P messaging to boost their income. For example, when a mobile marketer utilizes A2P messaging, businesses pay the telecom operator and SMS aggregator for their services. Moreover, technological advancements offer new potential in the CPaaS industry in mobile marketing. For instance, in May 2022, Mass reported that MTarget had chosen iBASIS to introduce CPaaS mobile marketing campaigns via APIs for contact centers and enterprises in banking, finance, and retail. This campaign will be implemented via programmable voice calls.
A2P SMS and CPaaS Market: Industry Overview
The A2P SMS and CPaaS market is segmented into component, channel, enterprise size, industry, and geography. Based on component, the A2P SMS and CPaaS market is bifurcated into solution and services. Based on channel, the A2P SMS and CPaaS market is segmented into message, voice, email, webpush and others. The message segment is further bifurcated into chat apps and SMS. Based on enterprise size, the A2P SMS and CPaaS market is bifurcated into SMEs and large enterprises. Based on industry, the market is segmented into IT & telecom, BFSI, retail & e-commerce, healthcare, and others. Based on geography, the A2P SMS and CPaaS market is segmented into North America (US, Canada, and Mexico), Europe (Germany, UK, France, Italy, and Rest of Europe), Asia Pacific (Australia, Japan, South Korea, India, China, Pakistan, and Rest of APAC), MEA (Saudi Arabia, UAE, South Africa, Turkey, Egypt, and Rest of MEA), and SAM (Brazil, Argentina, and Rest of SAM).
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Impact of COVID-19 Pandemic on A2P SMS and CPaaS Market in Europe:
The COVID-19 pandemic has adversely impacted nations such as Italy, Spain, France, and Germany. Before the onset of the COVID-19 pandemic, the A2P SMS and CPaaS market growth was anticipated to develop rapidly because of rising demand from various sectors, including e-commerce, IT & telecom, and increased business activity across all industry verticals. However, the COVID-19 pandemic, which forced lockdowns in Europe, caused a sharp drop in output across several industries, impacting the customer communications management business in the region. The lockdown imposed by governments of various European countries forced the closure of various sectors, including the IT, telecom, and automotive industries, which increased the demand for CPaaS to improve customer communication and provide the finest services. As a result, the emergence of the pandemic in 2020 supported the A2P SMS and CPaaS market growth since more industrial verticals were adopting CPaaS solutions.
Due to growth in several industries, including healthcare, tourism & hospitality, telecommunications, and business financial services, the need for CPaaS use cases is anticipated to surge in 2022. In addition, the European Commission started the capital markets union initiative in 2022 to provide finance support for European enterprises and spur economic growth across the EU. For instance, in April 2022, Vercom, a Polish CPaaS solutions provider, announced its acquisition of MailerLite, a global provider of tools for email communication based out of Lithuania, for US$90 million. Therefore, it is projected that such expansion measures bolstering company activities would increase the need for CPaaS.
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Browse Adjoining Reports:
A2P SMS (Application-to-Person) Market to 2025 – Global Analysis and Forecasts by Type (Cloud API Messaging Platform, Traditional & Managed Messaging Services), Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services, Other Services), Business Model (Small & Medium Enterprise, Large Enterprise) and Vertical (BFSI, Retail, Media & Entertainment, Travel & Transport, Hospitality, Others)
A2P SMS Market to 2025 – Global Analysis and Forecasts By Type (Traditional & Managed Messaging Services, Cloud API Messaging Platform); By Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services, Other Services); By Business Model (Small & Medium Enterprise, Large Enterprise); By vertical (BFSI, Media & Entertainment , Travel & Transport , Hospitality, Retail, and Others)
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SMS Firewall Market Forecast to 2028 – Covid-19 Impact and Global Analysis – by SMS Type (A2P Messaging, P2A Messaging); SMS Traffic (SMS Exchange, International Exchange, Others); Messaging Platform (Cloud, Traditional) and Geography
Messaging Security Market Forecast to 2028 – Covid-19 Impact and Global Analysis – by Component (Solution, Services); Mode of Communication (Instant Messaging, Email Messaging); Deployment Mode (Cloud, On-premise); Industry Vertical (BFSI, Retail and E-commerce, Government, Healthcare, Education, Media and Entertainment, Manufacturing, Others) and Geography
Premium Messaging Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Platform (Cloud API Messaging Platform, Traditional and Managed Messaging Platform); Application (Customer Relationship Management Services, Inquiry and Search Services, Authentication Services, Promotional and Marketing Services, Pushed Content Services, Notifications and Alerts, Others); Industry Vertical (BFSI, IT and Telecom, Media and Entertainment, Retail and E-Commerce, Travel and Tourism, Government, Healthcare, Others) and Geography
Internet Messaging Platform Market Forecast to 2028 – Covid-19 Impact and Global Analysis – by Deployment Model (Cloud, On-Premise); Enterprise Size (Small and Medium Enterprises (SMEs), Large Enterprises); End-Use (Personal, Commercial) and Geography
SMS Marketing Software Market Forecast to 2028 – COVID-19 Impact and Global Analysis by Marketing Campaign (Occasions, Special Offers, Celebrations, Others); Deployment Type (Cloud, On-premises); Enterprise Size (Small and Medium-Size Enterprises, Large Enterprises); End-user (BFSI, Hospitality and Tourism, Media and Entertainment, Retail, Telecom and IT, Healthcare, Others) and Geography






About Us:
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.
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© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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