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President Joko “Jokowi” Widodo’s East Asian tour last week brought home investment pledges and business deals worth at least US$13 billion (The Jakarta Post, July 29, 2022). In a meeting with South Korean CEOs, the President explained that Indonesia had conducted reforms in regulations and bureaucracy to open investment opportunities in strategic areas.
The call to the South Korean CEOs is aligned with the “three-pronged” strategy to boost Indonesia’s economy that was announced by the President back in August 2021. Three key aspects are the green economy, and digital and downstream strategies (the Post, Aug. 26, 2021).
The push to accelerate these strategies has been done in many key areas. Among them is the digital transformation of businesses. The government has developed a target to ensure that all 60 million micro, small and medium enterprises (MSMEs) are digitalized and participating in e-commerce platforms. Currently, only 20 percent are participating in the digital marketplace.
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