The newly-formed Professional Triathletes Organisation (PTO) has announced a 2-year broadcast deal with DAZN.
Starting from last weekend’s PTO Canadian Open in Edmonton, DAZN will broadcast live coverage and highlights in Canada, Japan, South Africa, APAC, Australia, New Zealand & MENA. The non-exclusive deal will also include highlights shows in Europe on a 48 hour delay, preview countdown documentaries globally and delayed rights to the Herbalife24 PTO Pro Am (both excluding the US).
DAZN will also carry a range of PTO archive documentaries across the globe.
Tim Godfrey, PTO chief marketing officer, said: “We are delighted to have DAZN on board for the first PTO Tour season. Growing the broadcast reach for our events and amazing athletes has been a key focus for us as we countdown to the season opener in Edmonton which promises elite women’s and men’s races not to be missed.”
DAZN EVP Rights, Tom Burrows, said “Adding the PTO tour to our platform underlines our commitment to making a broad range of sport more accessible to an ever-increasing number of passionate fans. This first PTO Tour represents a landmark moment for triathlon that we wanted our audiences to be part of and we are excited to broadcast these events.”
Earlier this month, the PTO announced the launch of its own streaming service. Launched in partnership with Endeavour Streaming, the streamer will primarily operate outside of Europe and the Indian Subcontinent, where Warner Bros. Discovery recently picked up the PTO’s rights.
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