Paperless Technology Solution
Gurd shola Addis Ababa,
Ph: +251936515136
Work Inquiries
Ph: +251936515136

Demand for hospitality technology on the rise – The Caterer

The last six months have seen a rise in demand for hospitality technology such as pay-at-table apps, new research shows.
A study of 2,500 people by KAM Media and OrderPay found 41% said the availability of mobile ordering had become more important to them when visiting a restaurant, pub or bar since March.
This figure rose to 64% for those under the age of 34, although 15% of 55-year-olds also rated the technology as increasingly important.
The ability to book a table was ranked as the top feature people look for in a hospitality app, followed by the functionality to pre-order food and drink.
Half of the respondents also said they wanted to gain loyalty rewards through an app.
Katy Moses, managing director at KAM Media, said “Back in early 2019 our research found that one in two customers thought that pubs and bars in particular were behind other leisure outlets and retail when it comes to their use of tech. We’ve seen a phenomenal acceleration in the use of tech in the last six months, driven by the Covid crisis, which has proven just how quickly changes can be made if the need is there.”
The research shows how technology could be used to reassure nervous customers, with 92% of respondents keen to see explanations of safety measures and procedures on websites and apps.
Just over a third wanted to be able to see how busy a venue is before they visit, while 29% said they would be keen to view a cleaning schedule before they visit a pub, bar or restaurant.
Joe Martin, chief marketing officer at OrderPay, said: “While many operators have data on their customers through a single customer view, it is not at a granular level. The ability of tech to be able to distinguish customers’ eating and drinking preferences, spending habits, visit frequency and more, is an opportunity which simply cannot be missed.”
Photo: Shutterstock
Start the working day with The Caterer’s free breakfast briefing email
Sign Up and manage your preferences below
You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!
Seven operators share their experiences of surviving a summer like no other
The Caterer releases a digital version of the magazine every Wednesday morning. Make sure you’re logged in and subscribed to view each edition.
£30,000 plus excellent benefits: Succeed Recruitment Solutions: We’re looking for experienced, Galileo trained Senior Business Travel Consultants for…
Competitive Salary: Emirates Holidays: Emirates Holidays is a part of the Emirates Group. London (Central), London (Greater)
£21880.00: Compass Group UK Ireland: Based in one of our busy kitchen at The Edinburgh International Conference Centre…
£12.02 per hour: Compass Group UK Ireland: You manage and lead the Conference Operations team on site, including…
£12.02 per hour: Compass Group UK Ireland: As our Restaurant Operations Manager you will manage and lead the…
The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.
© 2019-2021 Jacobs Media Group
© {{year}} All rights reserved. Jacobs Media Group Limited is a company registered in England and Wales, company number 08713328. 3rd Floor, 52 Grosvenor Gardens, London SW1W 0AU.
We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.


Post a comment

Your email address will not be published. Required fields are marked *

We use cookies to give you the best experience.