Why Most Digital Transformation Efforts Fail – Acceleration Economy

June’s live Cloud Wars Expo event featured dozens of industry leaders allowing the Acceleration Economy team access to the inner workings of the greatest growth market the world has ever known.
If you missed the Expo or just want to catch up on sessions you were not able to attend, then you’re in luck. We recorded more than 40 hours of education sessions from the event, which are available for free to Acceleration Economy subscribers. We’re also previewing the content in this series of Moments, which feature highlights from each session.
In this Cloud Wars Expo Moment, excerpted from Christian Anschuetz and Christopher Lochhead’s main stage fireside chat with Cloud Wars founder Bob Evans, the pair discuss why so many organizations fail to fully realize their digital transformation efforts.
00:01 — Anschuetz discusses some universal business truths. Gartner reports that 65% of digital transformations will fail; McKinsey estimates that figure to be closer to 80%.
01:40 — In business, there are people who bet the future is “a continuation of the past” and those who bet it will be different. Digital transformation uses the past as a reference point. Startups don’t reimagine the present; they create a different future.
02:33 — Anschuetz suggests the churn in the Fortune 500 is due, in part, to companies falling in love with what they do, rather than the people they’re doing it for. Digital transformation efforts often fail to reach the target because the target wasn’t properly understood.
Access more than 40 hours of cloud education content featuring 100-plus speakers at Cloud Wars Expo On-Demand. All content is free to Acceleration Economy subscribers with an on-demand pass.
Cloud Wars Founder
Chief Content Officer
Chief Content Officer and Co-Founder of the Acceleration Economy, Bob leads the strategic direction of the global analyst network and actively covers the Cloud and Digital Business categories. Creator of Cloud Wars Top 10, a ranking and ongoing analysis world’s most-influential tech companies driving digital business and the digital economy. World-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership. After many years of award-winning editorial leadership, was recruited by Larry Ellison to transform how Oracle Corp. communicated its vision and business value to the world. Have given keynote talks on every continent (except Anta
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